Friday, September 01, 2023

Hiranandani,an excellence in deception equal to their magnificence in construction.

 Hiranandani,an excellence in deception equal to their magnificence in construction.


Compacting, compacting, compacting, this is our mantra sir, Niranjan echoes like joyful slogans,as he gets up , comes around and greets the visitors.

He is more handsome than Hollywood heroes, energetic, ebullient and his enthusiasm is phenomenally infectious. He is the true visionary of grand scales who can think up and execute magnificent projects of townships. He is as friendly as your best high school buddy about whom no complaint can be due or will stick.


But business is business. Business is cruel. He has to sell and sell to the most stingy and greedy customers.

So their short sightedness comes as a sales tool.


In the 450 acre Estate in Thana, the Ulhas creek in the East and the lofty Ghodbunder hills in the west are the pleasant and majestic selling highlights. But everyone wants the view and everyone cannot get it, as all good things are.


So what you do, begin the construction in the middle of the estate and sell the views. Once they are settled, slowly expand the construction outside, obstructing the view gradually to the inner buildings.


Begin the project as an elite, exclusive enclave but soon the hundreds of labourers employed in the construction currently and in the past settle down in and around the estate and before you know it, you are living in the middle of a labour colony.


Exclusive shopping complexes overcharge the residents because they were sold the property at exorbitant prices. But soon, due to political patronage, street side vendors occupy or encroach the roads just like any other slums, with tea shops, vegetable and fruit shops,the whole lot.


What is left, the traffic through the Estate includes the public transport from South to North of the Estate, through the Estate and no longer it is the safe place for walking it was expected to be.

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Psychology is the science of sciences-Vivekananda